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Back in 2004, a small dealership opens in St. Cloud, Minnesota, specializing in trailers. We’re talking small cargo, medium-sized single-car, 3-4 car haulers, and enclosed trailers. While business is good for the Jordet family in its new enterprise, there is a prevailing sense that something is missing. That something could change for the better.
On a hot summer day, a customer comes into that humble trailers-only dealership looking to trade in a beautiful 1989 Honda CRX Hatchback. The Jordet family, with a deep-running love for cars and trucks, thinks, “What do we have to lose?” They accept the trade-in toward a single-car hauler, write the price of that CRX on the window in shoe marker, and sell it the same day.
From that fateful day, that trailers-only dealership grows to become St. Cloud Auto Sales. With 15 vehicles in South St. Cloud, all priced to sell below $3,000, the stage is set yet again for bigger things to come.
Flash forward to 2006, and St. Cloud Auto Sales is selling 100 vehicles a month and retailing vehicles on the lot at wholesale pricing. When you visit St. Cloud Auto Sales, you’ll have the run of a wide range of vehicles, including cars, trucks, SUVs, and vans. The dealership has even branched out into heavy-duty commercial equipment, selling on eBay.
Branching out means growth, and St. Cloud Auto Sales soon outgrows its home in South St. Cloud. By 2012, a second location opens in St. Joseph, housing all the cars, SUVs, and vans. This leaves nothing but trucks at the St. Cloud location. (Starting to sound familiar?)
Growth also means a need to expand on the dealership’s service department. As fate has it, a building just adjacent to St. Cloud Auto Sales goes on the market and is promptly scooped up by the Jordet family. This becomes the Custom Trucks Shop, a home base for pickup customization offering everything from fresh coats of custom paint to durable performance accessories to massive tires, rims, and lift kits. In other words, everything you’d need to get lifted, loaded, and jacked.
Flash forward to 2006, and St. Cloud Auto Sales is selling 100 vehicles a month and retailing vehicles on the lot at wholesale pricing. When you visit St. Cloud Auto Sales, you’ll have the run of a wide range of vehicles, including cars, trucks, SUVs, and vans. The dealership has even branched out into heavy-duty commercial equipment, selling on eBay.
Branching out means growth, and St. Cloud Auto Sales soon outgrows its home in South St. Cloud. By 2012, a second location opens in St. Joseph, housing all the cars, SUVs, and vans. This leaves nothing but trucks at the St. Cloud location. (Starting to sound familiar?)
Growth also means a need to expand on the dealership’s service department. As fate has it, a building just adjacent to St. Cloud Auto Sales goes on the market and is promptly scooped up by the Jordet family. This becomes the Custom Trucks Shop, a home base for pickup customization offering everything from fresh coats of custom paint to durable performance accessories to massive tires, rims, and lift kits. In other words, everything you’d need to get lifted, loaded, and jacked.